Ro-Bros from Real Art on Vimeo.
Patrice Hall patrice.hall[at]realartusa.com 937 223 9955
DAYTON, OH — A battle has begun inside the offices of Real Art, and the creative agency has invited the world to choose sides and join in. Real Art, the team that created the live/interactive game The Santa Claw, has launched a new experience that combines the physical and digital worlds. At Ro-Bros.com, users can log in, challenge friends, and use their keyboards to control one of two fighting bots. Each live battle streams in a real-time video feed on the site. The company unveiled the Ro-Bros in January with a limited-edition fight poster and an online countdown clock. Then, they asked the public to get involved in their final phase of testing, described by Real Art president Chris Wire as, "a live robro-geddon fightin' match." Players can battle each other via the Ro-Bros through February 22, 2012. Wire said that the project came out of the desire, "to build a badass fighting robot that always has your back – a Ro-Bro." Pat Murray, Art/Technology Director at Real Art, added that the Ro-Bros website was a way for the company to advance their work with machines controlled through the internet. "To allow players to fight a friend and use strategy to win, we wired both Ro-Bros to pick up online commands and attached sensors that measure the force of each impact. Those game elements make Ro-Bros an addictive experience." To learn more and experience the battle for yourself, visit ro-bros.com.
Real Art is a digital creative agency that crafts unique experiences to help clients build brands. Integrating creative and strategic thinking, Real Art serves a wide variety of clients within corporate, consumer products, high technology and entertainment industries. Real Art's portfolio of work includes identity and brand development, interactive media, video, social media campaigns, and interactive machines that engage people online and in person. With a team comprised of more than 50 highly skilled designers, programmers and engineers in Dayton, Chicago, and New York City, Real Art is pushing the boundaries of marketing and design through the use of technology.
"We set out to build a badass fighting robot that always has your back – a Ro-Bro." - Chris Wire, President "After months of extensive R&D in the Real Art labs, two final contenders have risen to the top. But, now we need your help. Take online control of one of our two prototypes and battle head to head in a live robro-geddon fightin' match." - Ro-Bros website "Everyone at Real Art has been involved, doing video, web development, branding, engineering, and fabrication. We all pushed to make Ro-Bros different from anything else out there." - Pat Murray, Art/Technology Director "We cannot confirm nor deny plans for Ro-Bros global domination." - Libby Shillito, Chief Awesomeness Officer "Ro-Bros are the pinnacle of modern engineering. The substances we are using have near-term disruptive applications in the defense, dairy, energy, telecom, and pharmaceutical industries." - Senior Real Art technician, speaking on condition of anonymity
Hardware: Each bot has a dexa-core processor, 80 million terabytes worth of memory and quantum storage. That's enough memory to index the name, address, and animal spirit of every person on Earth. Weight: Their exact mass has been impossible to determine, because the electronics inside the Ro-Bros interfere with all of our measuring devices. Using Kepler's Laws, we estimate each to be approximately 520 Firkins. The A bot is slightly heavier. Luminescence: Each prototype appears to have lights along its body. But it's an illusion, created by the accumulation of high frequency energy singularities that escape through strategically placed prismatic vents. Don't worry, it's unlikely to reverse the Earth's magnetic field. Strength: Strong enough to shred steel into threads of metal, and compress diamonds into even smaller, more compact diamonds, the Ro-Bros strength can be expressed in a new measurement scale we created: Hurricaine Punch Force (HPF). Vision: We've programmed The Ro-Bros with high-density photoreceptors that isolate red and blue for maximum enemy identification purposes. Even more impressive is their ability to see in 4-D. Arena: The battle arena deep in our underground labs contains a special holographic wall. If our calculations are correct, the arena will develop chameleonic properties as the battles intensify.